ABOUT US

Every thread made by "Piroha"

Piroha is a women's clothing label designed in India, founded by Sonam Jain. Made ethically in India with a strong emphasis on 'slow fashion', Piroha focuses heavily on using hand block printed fabric to make beautiful clothing for women to love and cherish.

Piroha avoid 'FAST FASHION' and Celebrate Tradition

Unfortunately many fast fashion companies abuse their overseas workers by demanding extremely large quantities of garments in very short time frames - resulting in employees working unreasonable hours and in unreasonable conditions. We have avoid these “fast fashion” pressures by extending the lead times for our collections. We stick to our roots and are budding learners of traditional Indian handicrafts. These traditional textile techniques used in creating our garments are the antithesis of mass production as they take time and skill.

Revival of Ancient Art

Handblock printing using hand-carved wooden stamps is probably the oldest form of textile printing known to man. we are combining quirk with craft to create fun pieces. Each unique with its tiny handmade imperfections as only machine made things can be perfect.

Beautiful Craftsmanship

Our garments are made by a long chain of skilled and dedicated workers, literally passing from hand to hand. They are not mass produced and they are not made from synthetic fabrics. They may not be perfect, but rather, are each hand-produced creations with all the inconsistencies and interest that this process brings. The garments are alive, the natural fabrics breathe and fall beautifully, each piece flattering, comfortable and uniquely individual.